SWA4

1. I am analyzing two car advertisements. The first ad is from tripwire magazine and the second is from an Australian magazine called the age.
2. The audience for the first ad are woman and young mothers. The audience for the second add are men. 
3. The first ad shows a silver car with its doors open. It is a small SUV. The car is on the side of some kind of cliff where we see a city in the background. Tall buildings surround the background as well as a bright blue sky. There is also a woman with red hair who is smiling in the ad. She is wearing a cream colored sundress with a brown belt. Her arms are open wide as if she is about to give someone a big hug. The ad is very bright. The second ad has a small blue SUV in it. An attractive woman with light brown hair is sitting on the hood of the car. She is wearing a tight purple dress with high heels. She has a seductive look on her face. 
4. I chose to analyze two cars ads aimed at males and females because I am interested in how advertisers capture the attention of each audience. Although both ads have a woman it it, it is very obviously the differences the two women have. In the first ad the woman is trying to get other women to be like her and in the second ad the women is trying to get a man's attention. The first ad is making women feel free and independent. The second ad is using a woman's sex drive and seduction to attract men. 

Link to first ad: http://cdn.tripwiremagazine.com/wp-content/uploads/2011/01/opelmeriva.jpg

Link to second ad: http://www.theage.com.au/news/news/female-persuasion/2006/03/21/1142703402476.html?from=rss