Wednesday, February 1, 2012

SWA6


Kendall Boothe
English 102-11
February 1, 2012
Paper 1, Draft 1

            For any type of advertisement, a company wants the customer to be attracted to their product. When choosing what audience they are aiming for they use strategies that will draw the customer in whether it is a man or a woman. For instance, when I think of a car advertisement I want to see something fun, efficient or something that makes me feel strong and independent. A man on the other hand, wants to feel powerful, masculine and attractive to the opposite sex. There are two different advertisements that stuck out to me. They are both selling cars, but to two different audiences. One ad is aimed for women and the other men. Even though the car company is selling the same product, the way they sell it to each audience is very different. 

1 comment:

  1. I think you have two very interesting advertisements, but your thesis could use some work. Also remember what Mrs. Mikhaylova said about the introduction.

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